Dana first got involved in corporate finance in 2001 when he took a position at Credo Corporate Finance in London. Following that he successfully launched five companies including a digital marketing business, a third party asset raising business and an internet technologies provider. In 2008 Dana founded Novitas Partners, which focused on providing corporate finance solutions to the financial services and technology sectors.
Brad started his career in 1994 at a corporate finance boutique in Rotterdam called Cartera Finance Partners. After that he was directly involved in the start-up of two companies – XOIP BV, a unified messaging company and Aequitas BV, an international corporate finance house. In 2006, soon after settling in South Africa, Brad started Conarroe & Associates, a corporate finance services business.
When their paths crossed late in 2011 it became clear that they shared a vision for providing more innovative financial solutions. They decided to merge their businesses and in 2012 Novitas Capital Advisors was founded.